Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V. 74, 1-4 (2010).
Prif Awdur: Viswanathan, Madhu
Fformat: Erthygl
Iaith:English
Pynciau:
Commitments.
Business cycles.
Relationships marketing.