Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Podrobná bibliografie
Vydáno v:Journal of marketing V. 74, 1-4 (2010).
Hlavní autor: Viswanathan, Madhu
Médium: Článek
Jazyk:English
Témata:
Commitments.
Business cycles.
Relationships marketing.