Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Exchanges in marketing systems The case of subsistence consumer-merchants in Chennai, India.

Dades bibliogràfiques
Publicat a:Journal of marketing V. 74, 1-4 (2010).
Autor principal: Viswanathan, Madhu
Format: Article
Idioma:English
Matèries:
Commitments.
Business cycles.
Relationships marketing.