APA (7th ed.) Citation

Viswanathan, M. Exchanges in marketing systems: The case of subsistence consumer-merchants in Chennai, India. Journal of marketing.

Chicago Style (17th ed.) Citation

Viswanathan, Madhu. "Exchanges in Marketing Systems: The Case of Subsistence Consumer-merchants in Chennai, India." Journal of Marketing .

MLA (9th ed.) Citation

Viswanathan, Madhu. "Exchanges in Marketing Systems: The Case of Subsistence Consumer-merchants in Chennai, India." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.