APA (7th ed.) Citation

Schweidel, D. A. Predictors of the gap between program and commercial audiences: An investigation using live tuning data. Journal of marketing.

Chicago Style (17th ed.) Citation

Schweidel, David A. "Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data." Journal of Marketing .

MLA (9th ed.) Citation

Schweidel, David A. "Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data." Journal of Marketing, .