What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.
| 发表在: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 主题: |
| 发表在: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 主题: |