What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.

What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.

書目詳細資料
發表在:Journal of marketing V. 74, 1-4 (2010).
主要作者: Monga, Alokparna
格式: Article
語言:English
主題:
Brand image.
Consumer behavior.
Brand equity.