What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.
| Cyhoeddwyd yn: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |
| Cyhoeddwyd yn: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |