00000cab a22000003a 4500 UP-99796217609451204 Buklod 20231007234210.0 m |o d | ta 100907s xx d | ||r ||||| || DENGII eng Fox, B. Digital TV comes down to earth. pp. 23-29 The introduction of digital television, albeit with only modest pretensions to glitz, is bound to invigorate competition among manufacturers and broadcasters. The BBC and commercial TV companies in Britain will launch what looks to be the world's first terrestrial digital TV (DTTV) service intended for nationwide viewing. The British services will be the first to use ground transmitters to send digital pictures and sound to an ordinary Yagi roof antenna of the type used for analog TV in Europe or even to indoor rabbit ears. Plenty of digital receivers should be in the shops, and pay TV services, both satellite and terrestrial, will be wooing hesitant viewers with special incentives. Most other countries in Europe are also getting ready to launch DTTV services. The author discusses the phase out of analog services, digital video broadcasting standards, data rates, encryption standard, and competing digital services BBC. Britain. DTTV. Yagi roof antenna. Analog services phase out. Commercial TV companies. Competing digital services. Data rates. Digital receivers. Digital video broadcasting standards. Encryption standard. Ground transmitters. Indoor rabbit ears. Nationwide viewing. Pay TV services. Terrestrial digital TV. IEEE spectrum 35, 10 (1998). FO UPD DENG-II Article