Services marketing people, technology, strategy

Services marketing people, technology, strategy

Visa alla versioner (9)
Bibliografiska uppgifter
Huvudupphovsman: Lovelock, Christopher H.
Övriga upphovsmän: Wirtz, Jochen
Materialtyp: Bok
Språk:English
Publicerad: Boston Prentice Hall 2011.
Upplaga:7th ed.
Ämnen:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.