Encyclopedia of major marketing campaigns

Encyclopedia of major marketing campaigns

Show all versions (2)

An annual publication that profiles important marketing campaigns of the 20th century.

Bibliographic Details
Corporate Author: Gale Group
Other Authors: Riggs, Thomas 1963- (Editor)
Format: Electronic Resource
Language:English
Published: Detroit, Mich. Gale 2007.
Series:Gale virtual reference library
Subjects:
Advertising campaigns > United States > History > 20th century.
Advertising campaigns > United States > History > 21st century.
Marketing > United States > History > 20th century.
Marketing > United States > History > 21st century.
Electronic books.
Online Access:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access