Hastings, H., & Saperstein, J. (2008). Improve your marketing to grow your business: Insights and innovation that drive business and brand growth. Wharton School Pub.
Chicago Style (17. basım) AtıfHastings, Hunter, ve Jeff Saperstein. Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth. Upper Saddle River, N.J: Wharton School Pub, 2008.
MLA (9th ed.) AtıfHastings, Hunter, ve Jeff Saperstein. Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth. Wharton School Pub, 2008.
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