APA (7th ed.) Citation

Popkowski, P. T. To bundle or not to bundle: Determinants of the profitability of multi-item auctions. Journal of marketing.

Chicago Style (17th ed.) Citation

Popkowski, Peter T.L. "To Bundle or Not to Bundle: Determinants of the Profitability of Multi-item Auctions." Journal of Marketing .

MLA (9th ed.) Citation

Popkowski, Peter T.L. "To Bundle or Not to Bundle: Determinants of the Profitability of Multi-item Auctions." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.