Survivla in markets with network effects product compatibility and order-of-entry- effects.

Survivla in markets with network effects product compatibility and order-of-entry- effects.

Dettagli Bibliografici
Pubblicato in:Journal of marketing V. 74, 1-4 (2010).
Autore principale: Qi Wang
Natura: Articolo
Lingua:English
Soggetti:
Product introduction.
Impact analysis.
Market entry.