Survivla in markets with network effects product compatibility and order-of-entry- effects.

Survivla in markets with network effects product compatibility and order-of-entry- effects.

Détails bibliographiques
Publié dans:Journal of marketing V. 74, 1-4 (2010).
Auteur principal: Qi Wang
Format: Article
Langue:English
Sujets:
Product introduction.
Impact analysis.
Market entry.