Survivla in markets with network effects product compatibility and order-of-entry- effects.

Survivla in markets with network effects product compatibility and order-of-entry- effects.

Detalhes bibliográficos
Publicado no:Journal of marketing V. 74, 1-4 (2010).
Autor principal: Qi Wang
Formato: Artigo
Idioma:English
Assuntos:
Product introduction.
Impact analysis.
Market entry.