Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Библиографические подробности
Опубликовано в::Journal of marketing V. 74, 1-4 (2010).
Главный автор: Young Jee Han
Формат: Статья
Язык:English
Предметы:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.