Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Detalhes bibliográficos
Publicado no:Journal of marketing V. 74, 1-4 (2010).
Autor principal: Young Jee Han
Formato: Artigo
Idioma:English
Assuntos:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.