Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Dettagli Bibliografici
Pubblicato in:Journal of marketing V. 74, 1-4 (2010).
Autore principale: Young Jee Han
Natura: Articolo
Lingua:English
Soggetti:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.