Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Bibliografski detalji
Izdano u:Journal of marketing V. 74, 1-4 (2010).
Glavni autor: Young Jee Han
Format: Članak
Jezik:English
Teme:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.