Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing V. 74, 1-4 (2010).
Príomhchruthaitheoir: Young Jee Han
Formáid: Alt
Teanga:English
Ábhair:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.