Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Détails bibliographiques
Publié dans:Journal of marketing V. 74, 1-4 (2010).
Auteur principal: Young Jee Han
Format: Article
Langue:English
Sujets:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.