Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing V. 74, 1-4 (2010).
1. Verfasser: Young Jee Han
Format: Artikel
Sprache:English
Schlagworte:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.