Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Bibliografiske detaljer
Udgivet i:Journal of marketing V. 74, 1-4 (2010).
Hovedforfatter: Young Jee Han
Format: Article
Sprog:English
Fag:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.