Signaling status with luxury goods The role of brand prominence.

Signaling status with luxury goods The role of brand prominence.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V. 74, 1-4 (2010).
Prif Awdur: Young Jee Han
Fformat: Erthygl
Iaith:English
Pynciau:
Brand image.
Taxonomy.
Consumer behavior.
Wealth.