Energizing the reseller's sales force the power of brand identification.

Energizing the reseller's sales force the power of brand identification.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V. 74, 1-4 (2010).
Yazar: Hughes, Douglas E.
Materyal Türü: Makale
Dil:English
Konular:
Brand image.
Consolidation.
Salespeople.
Brand identification.