Energizing the reseller's sales force the power of brand identification.

Energizing the reseller's sales force the power of brand identification.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing V. 74, 1-4 (2010).
Hoofdauteur: Hughes, Douglas E.
Formaat: Artikel
Taal:English
Onderwerpen:
Brand image.
Consolidation.
Salespeople.
Brand identification.