Understanding consumer choice

書目詳細資料
主要作者:	Foxall, Gordon R.
格式:	圖書
語言:	English
出版:	Houndmills, Basingstoke, Hampshire ;[Eng.] Palgrave Macmillan c2005.
主題:	Consumer behavior. Consumers' preferences. Consumers > Attitudes. Marketing > Psychological aspects.