Understanding consumer choice

Detalles Bibliográficos
Autor principal:	Foxall, Gordon R.
Formato:	Libro
Lenguaje:	English
Publicado:	Houndmills, Basingstoke, Hampshire ;[Eng.] Palgrave Macmillan c2005.
Materias:	Consumer behavior. Consumers' preferences. Consumers > Attitudes. Marketing > Psychological aspects.