Understanding consumer choice

ग्रंथसूची विवरण
मुख्य लेखक:	Foxall, Gordon R.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Houndmills, Basingstoke, Hampshire ;[Eng.] Palgrave Macmillan c2005.
विषय:	Consumer behavior. Consumers' preferences. Consumers > Attitudes. Marketing > Psychological aspects.