Understanding consumer choice

Bibliografski detalji
Glavni autor:	Foxall, Gordon R.
Format:	Knjiga
Jezik:	English
Izdano:	Houndmills, Basingstoke, Hampshire ;[Eng.] Palgrave Macmillan c2005.
Teme:	Consumer behavior. Consumers' preferences. Consumers > Attitudes. Marketing > Psychological aspects.