APA (7th ed.) Citation

Springer, P. (2007). Ads to icons: How advertising succeeds in a multimedia age. Kogan Page.

Chicago Style (17th ed.) Citation

Springer, Paul. Ads to Icons: How Advertising Succeeds in a Multimedia Age. London: Kogan Page, 2007.

MLA (9th ed.) Citation

Springer, Paul. Ads to Icons: How Advertising Succeeds in a Multimedia Age. Kogan Page, 2007.

Warning: These citations may not always be 100% accurate.