Kerin, R. A., & Peterson, R. A. (2007). Strategic marketing problems: Cases and comments (11th ed.). Pearson/Prentice Hall.
Chicago Style (17. basım) AtıfKerin, Roger A., ve Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 11th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2007.
MLA (9th ed.) AtıfKerin, Roger A., ve Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 11th ed. Pearson/Prentice Hall, 2007.
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