Business Review reprints of selected article [on] management information Part 1. (Harvard Business Review, 1961)
Information technology and decentralization, pp.1-6; Who should control information systems?, pp.7-11; Diagram of management control, pp.12-18; How to organize information systems, pp.19-27; What's ahead in information technology, pp.28-34; Fallacy of the one big brain, pp.35-41; Operations rsearch in marketing, pp.42-50; Better management of managers'careers, pp.51-64; How to build a marketing information system, pp.65-74; Impropving estimates that involve uncertainty, pp.75-82; Multiproject control, pp.83-90; Master plan for imformation systems, pp.102-113; Monitor your market continuously, pp.114-118.
Keywords: Management information system I.Title.