That's our turf! Identity domains and competitive dynamics.

That's our turf! Identity domains and competitive dynamics.

Dades bibliogràfiques
Publicat a:Academy of management review V. 35, 1-4 (2010).
Autor principal: Livengood, R. Scott
Format: Article
Idioma:English
Matèries:
Management science.
Corporate identity.
Psychological aspects.