APA (7th ed.) Citation

Capon, N. Global customer management programs: How to make them really work. California management review.

Chicago Style (17th ed.) Citation

Capon, Noel. "Global Customer Management Programs: How to Make Them Really Work." California Management Review .

MLA (9th ed.) Citation

Capon, Noel. "Global Customer Management Programs: How to Make Them Really Work." California Management Review, .

Warning: These citations may not always be 100% accurate.