The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context.

The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 36, 5-6 (2010).
Yazar: Lan Jiang
Materyal Türü: Makale
Dil:English
Konular:
Salespeople.
Behavior.
Sales promotions.
Personal relationships.