Resource-advantage theory a foundation for new insights into global advertising research.

Resource-advantage theory a foundation for new insights into global advertising research.

Bibliografski detalji
Izdano u:International journal of advertising : quarterly review of marketing communication V. 29, 1 (2010).
Glavni autor: Griffith, David A.
Format: Članak
Jezik:English
Teme:
Advertising.
Competitive advantage.
Impact analysis.