Griffith, D. A. Resource-advantage theory: A foundation for new insights into global advertising research. International journal of advertising : quarterly review of marketing communication.
Chicago Style (17th ed.) CitationGriffith, David A. "Resource-advantage Theory: A Foundation for New Insights into Global Advertising Research." International Journal of Advertising : Quarterly Review of Marketing Communication .
MLA (9th ed.) CitationGriffith, David A. "Resource-advantage Theory: A Foundation for New Insights into Global Advertising Research." International Journal of Advertising : Quarterly Review of Marketing Communication, .
Warning: These citations may not always be 100% accurate.