Griffith, D. A. Resource-advantage theory: A foundation for new insights into global advertising research. International journal of advertising : quarterly review of marketing communication.
Citace podle Chicago (17th ed.)Griffith, David A. "Resource-advantage Theory: A Foundation for New Insights into Global Advertising Research." International Journal of Advertising : Quarterly Review of Marketing Communication .
Citace podle MLA (9th ed.)Griffith, David A. "Resource-advantage Theory: A Foundation for New Insights into Global Advertising Research." International Journal of Advertising : Quarterly Review of Marketing Communication, .
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