Akaka, M. A. Global brand positioning and perceptions: International advertising and global consumer culture. International journal of advertising : quarterly review of marketing communication.
Cita Chicago (17th ed.)Akaka, Melissa Archpru. "Global Brand Positioning and Perceptions: International Advertising and Global Consumer Culture." International Journal of Advertising : Quarterly Review of Marketing Communication .
Cita MLA (9th ed.)Akaka, Melissa Archpru. "Global Brand Positioning and Perceptions: International Advertising and Global Consumer Culture." International Journal of Advertising : Quarterly Review of Marketing Communication, .
Atenció: Aquestes cites poden no estar 100% correctes.