Networked narratives understanding word-of-mouth marketing in online communities.

Networked narratives understanding word-of-mouth marketing in online communities.

Dades bibliogràfiques
Publicat a:Journal of marketing V. 74, 1-4 (2010).
Autor principal: Kozinets, Robert V.
Format: Article
Idioma:English
Matèries:
Wor of mouth advertising.
Social networks.
Consumer behavior.