APA (7th ed.) Citation

Kozinets, R. V. Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of marketing.

Chicago Style (17th ed.) Citation

Kozinets, Robert V. "Networked Narratives: Understanding Word-of-mouth Marketing in Online Communities." Journal of Marketing .

MLA (9th ed.) Citation

Kozinets, Robert V. "Networked Narratives: Understanding Word-of-mouth Marketing in Online Communities." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.