APA (7th ed.) Citation

van Hiersum, K. Trying harder and doing worse: How grocery. Journal of marketing.

Chicago Style (17th ed.) Citation

van Hiersum, Koert. "Trying Harder and Doing Worse: How Grocery." Journal of Marketing .

MLA (9th ed.) Citation

van Hiersum, Koert. "Trying Harder and Doing Worse: How Grocery." Journal of Marketing, .

Warning: These citations may not always be 100% accurate.