APA (7th ed.) Citation

Adner, R. Bold retreat: A new strategy for old technologies. Harvard Business Review.

Chicago Style (17th ed.) Citation

Adner, Ron. "Bold Retreat: A New Strategy for Old Technologies." Harvard Business Review .

MLA (9th ed.) Citation

Adner, Ron. "Bold Retreat: A New Strategy for Old Technologies." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.