The quest for authenticity in consumption consumers' purposive choice of authentic cues to shape experienced outcomes.

The quest for authenticity in consumption consumers' purposive choice of authentic cues to shape experienced outcomes.

Bibliographic Details
Published in:Journal of consumer research V. 36, 5-6 (2010).
Main Author: Beverland, Michael B.
Format: Article
Language:English
Subjects:
Consumer behavior.
Consumption.
Decision making.