Beverland, M. B. The quest for authenticity in consumption: Consumers' purposive choice of authentic cues to shape experienced outcomes. Journal of consumer research.
Chicago Style (17th ed.) CitationBeverland, Michael B. "The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes." Journal of Consumer Research .
MLA (9th ed.) CitationBeverland, Michael B. "The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes." Journal of Consumer Research, .
Warning: These citations may not always be 100% accurate.