The effects of advertising copy on sensory thoughts and perceived taste.

The effects of advertising copy on sensory thoughts and perceived taste.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 36, 5-6 (2010).
Hlavní autor: Elder, Ryan S.
Médium: Článek
Jazyk:English
Témata:
Food products.
Advertisements.
Advertising expenditures.