Value from regulatory construal fit the persuasive impact of fit between consumer goals and messange concreteness.

Value from regulatory construal fit the persuasive impact of fit between consumer goals and messange concreteness.

Bibliographic Details
Published in:Journal of consumer research V. 36, 5-6 (2010).
Main Author: Lee, Angela Y.
Format: Article
Language:English
Subjects:
Effectiveness.
Colleges & universities.
Securities markets.