Marketing planning a workbook for marketing managers

Detalles Bibliográficos
Autor principal:	Dibb, Sally 1963-
Otros Autores:	Simkin, Lyndon 1961-
Formato:	Libro
Lenguaje:	English
Publicado:	London South-Western Cengage Learning c2008.
Materias:	Marketing > Planning. Marketing > Management.