APA (7th ed.) Citation

Dibb, S., & Simkin, L. (2008). Marketing planning: A workbook for marketing managers. South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Dibb, Sally, and Lyndon Simkin. Marketing Planning: A Workbook for Marketing Managers. London: South-Western Cengage Learning, 2008.

MLA (9th ed.) Citation

Dibb, Sally, and Lyndon Simkin. Marketing Planning: A Workbook for Marketing Managers. South-Western Cengage Learning, 2008.