Dibb, S., & Simkin, L. (2008). Marketing planning: A workbook for marketing managers. South-Western Cengage Learning.
Citación estilo ChicagoDibb, Sally, and Lyndon Simkin. Marketing Planning: A Workbook for Marketing Managers. London: South-Western Cengage Learning, 2008.
Cita MLADibb, Sally, and Lyndon Simkin. Marketing Planning: A Workbook for Marketing Managers. South-Western Cengage Learning, 2008.
Warning: These citations may not always be 100% accurate.