Cheskin, L. (1963). Business without gambling: How successful marketers use scientific methods. Quadrangle Books.
Chicago Style (17th ed.) CitationCheskin, Louis. Business Without Gambling: How Successful Marketers Use Scientific Methods. Chicago: Quadrangle Books, 1963.
MLA (9th ed.) CitationCheskin, Louis. Business Without Gambling: How Successful Marketers Use Scientific Methods. Quadrangle Books, 1963.
Warning: These citations may not always be 100% accurate.